Marca: CONSERVE ITALIA’s commitment to protecting and promoting Italian agrifood production
- Details
- 19 January 2026
FROM THE FIELDS
OF OUR
COOPERATIVES
The commercial of the new Valfrutta Triangolini contest, with prizes for children.
Valfrutta is proud of the 100% owned Italian supply chain of products delivered from seeds to tables, which enables provide Italian consumers with fresh and genuine goods since more than 40 years.
Conserve Italia: one of the largest food companies operating in Europe.
New Cirio advert: La Terra dei Pomodori (The Land of Tomatoes)
YOGA takes to the field with Bologna FC 1909: limited-edition products for bars and family-focused initiatives
An agreement that speaks to a shared sense of belonging and community, placing Bologna and its values at the heart of the initiative through the power of sport and a historic local brand that has accompanied Italian families for almost 80 years with its fruit juices. This is the spirit that underpins the partnership between Yoga and Bologna FC 1909. The partnership brings together two Emilia-Romagna-based excellences and unfolds along two parallel tracks. One is the Limited Edition Bologna Football Club Yoga: a special fruit juice created for bars in Bologna and the surrounding area, designed to celebrate fans’ passion and their bond with the city through a series of collectable bottles, available until the end of the season. The other is support for initiatives aimed at the children and families of the Rossoblù Kids Club, of which Yoga has become the official sponsor.
Well-being goes light: new VALFRUTTA steamed vegetable purées
Two new 100% plant-based options designed for consumers seeking convenience, quality and natural ingredients, combining great taste with nutritional value. Valfrutta expands its ready-meals range with the launch of its new ‘Passati di Verdure al Vapore’ (steamed vegetable purees), available in two new variants in a 500 g carton pack: ‘Leggero senza Legumi’ (Light without pulses), ideal for anyone looking for flavour with a lighter profile, and ‘12 Verdure con Piselli e Ceci’ (12 Vegetables with Peas and Chickpeas), rich in fibre and plant-based protein. The new launch reflects emerging consumer needs, as shoppers become increasingly attentive to well-being and healthy eating, while reinforcing the brand’s presence in the ready-meals aisle, in line with its long-standing commitment to ‘nature at first hand’.
CIRIO ready-to-use sauces with datterino tomatoes: flavour and enjoyment also in the 190 gram format
Cirio expands its Ready-to-Use Sauces with Datterino tomatoes with a new product designed to meet the needs of a constantly evolving market that is increasingly oriented towards smaller family units. The 190 g range, ideal for two servings and designed to help reduce waste, complements the traditional 350 g format. The unmistakable sweetness of 100% Italian datterino tomatoes, grown in Italy’s best-suited regions, particularly Apulia, is the common thread and the undisputed star of every recipe. The new line features carefully selected ingredients from the Italian agricultural supply chain: 100% Italian meat, fresh basil, Italian onion and extra virgin olive oil, with vegan certification for the plant-based options.
DERBY BLUE and Clara: this summer’s Rosé sensation
Light and refreshing, with no added sugar. And most importantly, with a unique and unmistakable style. Discover the new Derby Blue Limited Edition Rosé Grapefruit juice, created by Clara for Derby Blue, the most unconventional fruit juice brand. Available in bars throughout the summer, it comes in the iconic 200 ml blue glass bottle, 100% recyclable and easily recognisable thanks to its customised label featuring Clara’s image set against a riot of colours.
Buon Mix VALFRUTTA, three new legume and vegetable creations: quality and wellness, ready-made
Valfrutta presents the new Buon Mix, a line of ready-made products that combine flavour, wellness and practicality. The new range has been developed to meet the needs of customers looking for quick, healthy and tasty solutions: a creation of steamed legumes and vegetables that bring together goodness and healthfuless. Three new mixes, designed for a young clientele who are concerned with their physical health but don't have much time to cook. The recipes offer a perfect nutritional balance thanks to a more balanced use of the various ingredients, with an extra protein boost from different types of legumes to best capitalise on the natural energy of these foods.
YOGA Limited Edition for bars, dedicated to the city of Rome
Yoga, a leading brand in fruit juices, which has always had deep roots in the bars of the Italian capital, is celebrating this historical link with a Limited Edition dedicated to Rome's most famous monuments. From the Trevi Fountain to Piazza di Spagna, from the Pantheon to the Colosseum, many symbolic places in the capital have been depicted on the labels of the 200 ml glass bottles and bottle tops. Collect them all! The two flavours selected for this initiative, reserved for the hospitality and food industry, are Peach and ACE, some of the most popular among consumers.
JOLLY COLOMBANI launches Amarena (Black Cherry) Mix: the new juice to celebrate its centenary
Jolly Colombani presents Amarena Mix, a juice that perfectly embodies the brand's philosophy, the epitome of "flavours we love", combining tradition and innovation, with a keen eye on value for money. Available in limited edition packaging to celebrate 100 years of the historic Conserve Italia brand, Amarena Mix combines taste and design in a unique product, designed for those seeking a refreshing treat with a hint of character. Sweet, intense and at the same time characterised by a slight hint of acidity, Amarena Mix offers a fresh and surprising sensory experience, evoking summer atmospheres and moments of carefree enjoyment.
Four experiences of pleasure and well-being: introducing YOGA ZERO 500 ml, a new range with no added sugar
Light, thirst-quenching and with no added sugar, for a new sensory experience that satisfies the demands of the whole family, from children to adults. These are the characteristics of the latest product launched by Yoga in the fruit juice market, YOGA ZERO 500 ml. Available in 4 flavours (ACE, Orange Mix, Multifruit, Red Fruit), it was created to meet the growing demand for healthy products with no added sugar. With carefully selected ingredients and a production process that preserves the characteristics of the fruit, Yoga guarantees a juice that is light and pleasant on the palate, ideal for those looking for a healthy and refreshing alternative with a very low calorie content.
VALFRUTTA, steamed tomato becomes more sustainable with the new carton range
Increasingly eco-sustainable packaging for Valfrutta Steamed 100% Italian tomato preservese. To expand and strengthen the offer on the shelf, the “natura di prima mano” brand has decided to renew the range of purees and pulps in polylaminate, launching a new reference of Valfrutta Vellutata al Vapore Passata (Valfrutta steamed velvety tomato puree) in the new 500 gram carton format and restyling the graphics of Passata Vellutata Valfrutta al Vapore (Valfrutta steamed velvety tomato puree) in 1000 g cartons and the 390-g Valfrutta Steamed Fine Pulp in Tetra Recart. It is an initiative in the name of quality and sustainability to meet the needs of consumers who are more attentive to the environment and who appreciate the steam cooking of Valfrutta, which takes care to preserve the qualities and characteristics of the tomatoes grown by the farmers in the Italian production chain.
Greetings from Romagna, the new Limited Edition of YOGA for bars
With stops in eight cities, this immersive journey celebrates the brand's strong connection to its homeland and production of excellence, symbolising entire communities. Introducing Yoga/ Limited Edition Saluti dalla Romagna, the new summer 2024 nectarine peach-flavoured product for bars in Romagna and the Bologna metropolitan area.
