To be a leader company in Europe in the sector of preserved foods

to achieve the highest value on fruit and vegetables supplied by associated farmers and give to consumers, thanks to food chain control and own brands reliability, guarantees on quality and food safety


Corporate Film

Conserve Italia: one of the largest food companies operating in Europe.

C'è l'Italia dentro

Istituzionale valfrutta

Valfrutta is proud of the 100% owned Italian supply chain of products delivered from seeds to tables, which enables provide Italian consumers with fresh and genuine goods since  more than 40 years.

Valfrutta, advertising campaign 2018

I triangolini spot

The Triangolini Valfrutta (the little triangles) come back on TV.

Cirio, advertising campaign 2019

Cirio, advertising campaign 2019

New Cirio commercial adv: “Non si può fare a meno di Cirio”.

Our Brands

Logo FoodBar


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VF vapore nuova linea pomodoro

Il pomodoro italiano di VALFRUTTA incontra il Vapore

Il migliore pomodoro italiano di Valfrutta incontra il vapore attraverso una lavorazione che assicura maggiore delicatezza e consente di preservare al meglio le caratteristiche organolettiche della materia prima. E’ questo il segreto della nuova linea di Pomodoro al Vapore Valfrutta, un progetto unico e distintivo, nato per portare innovazione nello scaffale delle conserve rosse e conquistare un consumatore sempre in cerca di prodotti con alte caratteristiche qualitative.

Per rispondere alla domanda di pomodoro di alta qualità, buono e dal gusto autentico e proveniente da una agricoltura sostenibile, Valfrutta propone ora quattro referenze con prodotto 100% italiano: Passata Vellutata, Polpa Gran Cubetti, Pelati e Polpa Fine. 

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Fruit, vegetable and spices: well-being to drink in the new YOGA smoothies without added sugars

Yoga delivers a brand new innovation: the Smoothies, an explosive well-being mix rich in fruit, vegetables and spices without added sugars, colorants and preservatives: a full tank of energy and health!

The Yoga smoothies are available in 3 special combinations, undiscovered and unique in the market, perfect in any moments of the day, with a 100% composition of just fruit, spices and vegetables:

•     Turmeric: a smoothy rich in papaya, a precious ally for our body, and orange, combined with the exceptional properties of turmeric and carrot;

•     Chia: a smoothy made of soft fruit and rhubarb, a very taste explosion, with the addition of chia, essential source of energy;

     Ginger: a smoothy of pineapple, kiwi, cucumber, which conveys vitality and well-being, thanks to the freshness of the exotic fruit and to the unique properties of ginger.


open doc. (Italian)

zuppe pronte

CIRIO Ready Soups

CIRIO Ready Soups enhance the goodness and the typical feature of a handmade making: prepared with the same passion as ever, they have a simple, tasty and genuine recipe. The ingredients are carefully selected and of high quality; the best pulses are combined with light sautéed vegetables, intensified by fresh and fragrant herbs, distinctive of an “home flavor”. Tomato and extra virgin olive oil add a Mediterranean touch, the secret of the great Italian cuisine.

open doc. (Italian)

                              Bosco mix LArte del 100 Yoga

Bosco Mix, here you have the YOGA latest product for Italian cafès

With Bosco Mix, the 13th flavour of the YOGA L’Arte del 100% range, a new juice enters Italian cafès: it is made of 100% purple colorful fruit, prepared with red fruits (blueberries, strawberries, currants, raspberries), red apple and red grapes, full-bodied but with the typical astringency together with a pleasant sweetness. With its offer of natural products, without added sugar, colorants and preservatives, vegan ok and gluten free, L’Arte del 100% Yoga is an innovation in style for bartenders and customers.

open doc. (Italian)


Valfrutta Frutta e Vai! New dried fruit and nuts range for the horeca channel

Valfrutta Frutta e Vai!, the new dried fruit and nuts range is arriving in Italian bars, with four Vegan OK products, in the 25 gram single-portion format, designed for handy consumption “on the go”. Ideal as a tasty and healthy snack, due to their correct calorie content and antioxidant properties, the four Valfrutta Frutta e Vai! products satisfy new market trends and the demands of consumers, who have been showing growing appreciation for shelled nuts and dried/dehydrated fruit.

open doc. (italian)

Salse pronte Cirio

Ready-made sauces with peeled tomatoes from Puglia, a new CIRIO product in the “Le Selezioni” range

Cirio is offering a tribute to excellent Italian regional products with its Ready-made Sauces with peeled tomatoes from Puglia, exclusive tomato products in the “Le Selezioni” range, which highlights the quality and origin of the raw materials. The new Ready-made Sauces with peeled tomatoes from Puglia are made exclusively from the best ‘long’ peeled tomatoes from the Puglia region, harvested by Cirio at precisely the right stage of ripeness and immediately processed in just several hours to guarantee their fresh and natural flavour. Furthermore, all the tomatoes come from certified integrated production and from eco-compatible crops that safeguard the environme.

open doc. (italian)

Novita Valfrutta

VALFRUTTA, new line for the 200 ml juice brick packs

The slim version has revolutionised the traditional fruit juice for children and families. The recipe, image and graphics have all changed. And the format is now slimmer.

open doc. (italian)

Valfrutta Pronti al Vapore 5 CerealiValfrutta Pronti al Vapore Riso rosso

VALFRUTTA Pronti al Vapore products, two new mixes with cereals and bulgur

The Valfrutta PRONTI AL VAPORE products are delicious recipes, 100% vegetables and natural products, with no preservatives, simple and light but full of flavour and easy to use as they are ready to serve. With the two new mixes, 5 Cereals, Pumpkin, Carrot and Orange Peel and Red Rice, Bulgur, Green Lentils, Chickpeas and turmeric, the number of menus proposed by Valfrutta in the Pronti al Vapore products range has been extended to a full six products.

open doc. (italian)


With “I Mici Amici” comes another collection for the VALFRUTTA Triangolini fruit juice range

Available in three flavours popular with children – Apricot juice and pulp, Pear juice and pulp and Peach juice and pulp – the Valfrutta “I Mici Amici” Triangolini juice packs offer all the quality of the best fruit, selected and guaranteed by Valfrutta, with no preservatives, colourings or flavourings and gluten-free, for a light and healthy snack.

open doc. (italian)

2018-05-22 151336

Conserve Italia riporta nei bar la linea di bevande sodate Bitter Salfa

Conserve Italia riporta nei bar le bevande gassate del mondo Salfa, un marchio antico dal fascino inalterato, nato a Bologna nel 1956. La nuova linea di bevande sodate BITTER SALFA arriva nei bar in 7 referenze dal gusto ricercato e appassionante e dal look very glamour. Una proposta che unisce tradizione, nuovi trend e creatività al servizio degli esperti della mixology e non solo.

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