To be a leader company in Europe in the sector of preserved foods

to achieve the highest value on fruit and vegetables supplied by associated farmers and give to consumers, thanks to food chain control and own brands reliability, guarantees on quality and food safety


Corporate Film

Conserve Italia: one of the largest food companies operating in Europe.

C'è l'Italia dentro

Istituzionale valfrutta

Valfrutta is proud of the 100% owned Italian supply chain of products delivered from seeds to tables, which enables provide Italian consumers with fresh and genuine goods since  more than 40 years.

Valfrutta, Alla Scoperta del Triangolino d'Oro

IcoVideo Triangolini 2023

The commercial of the new Valfrutta Triangolini contest, with prizes for children.

Cirio, advertising campaign 2019


New Cirio commercial adv "Non si può fare a meno di Cirio".

Our Brands

Logo Cirio 1856 2021


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Derby Blue ZERO: una promessa di bontà e benessere anche per il Pianeta

Derby Blue lancia Derby Blue ZERO, una nuova gamma in tre formati e sei gusti dove la frutta da bere apporta un ridotto contenuto calorico e la nuova confezione in cartone ha un impatto neutrale sul clima. Il brand dal carattere unconventional punta a soddisfare fino in fondo le esigenze e le richieste di un consumatore giovane, moderno e creativo, sempre più attento al proprio benessere e a quello del Pianeta.

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Derby Blue Zero gamma 360ml 2023

Vending, DERBY BLUE zero renews the 360ml PET range

New flavours and a new image for the Derby Blue Zero 360ml PET range for the Vending channel. The Tropical (apple, mango, pineapple, and passion fruit) and Red Fruits (red grape, apple, blood orange, pomegranate, and elderberry) products debut in the vending machine market. They expand the offer of Conserve Italia's unconventional brand, with a label that also mentions the company's listing in the Register of Historical Italian Brands.

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Tutto in un Piatto VALFRUTTA (All in a VALFRUTTA Dish)

'Tutto in un Piatto' ('All in a Dish') is Valfrutta's latest product. It is a line of three entirely vegetable recipes, rich in protein and fibre and ready to eat. They combine wellness and convenience with healthy and natural ingredients, created to bring innovation to the range of UHT ready meals with which Valfrutta seeks to combine wellness and practicality.
Less animal protein and a focus on vegetable protein, without neglecting greens, pulses and cereals, in one tasty, high-convenience dish.

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3D Doypack Cirio Barbecue

Italian-style Ketchup and Barbecue sauces. Here are the new Cirio sauces

Cirio presents Italian-style Ketchup and Barbecue sauces, two new products that revolutionise the classic condiment sauce concept. They feature an exclusive anti-waste pack, the dopypack, making its debut in this segment. A perfect combination of taste, quality and service, they fully meet the needs of the young consumer and their family, experimenting with new flavours and keen on products with natural ingredients and the excellence guaranteed by Cirio, the tomato specialist.

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Cirio datterini

SUGHI PRONTI (READY SAUCES), CIRIO presents the first 100% Italian Datterino tomato range

The 100% Italian Datterino tomato is the undisputed star of the new line of Cirio Sughi Pronti con Datterino (Cirio Ready Sauces with Datterino Tomatoes), which features five items all distinguished by the unmistakable sweet flavour of this delicacy grown in the most fertile areas of Puglia. Five new products made with original, high-quality recipes that also promote the Italian meat, basil and onion sector.

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Succhi Jolly Colombani capsule

JOLLY COLOMBANI, fruit drinks in capsules

A commercial partnership between Conserve Italia and the Veneto-based company Italbedis, a leading cooler manufacturer, for the development of an exclusive capsule appliance. In seconds, the juice will be ready to drink during an office break or at any other time of the day.

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17 Render Sleever DIFESA 250ml YOGA

YOGA DIFESA ACE PASSION now available in the Vending channel

New products that will bring a breath of taste, wellness and freshness to the Vending channel. Available in 250 ml PET format with a bright purple label, Yoga Difesa ACE Passion is our new no-added-sugar juice with 90% fruit and vegetable content, featuring a delicate tropical note with Apple, Kiwi, Orange, Carrot, Lemon and Passion Fruit. Presence of vitamins A, C, E, D and Zinc

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YOGA COMBÌ: juice with dried fruit arrives in snack bars

The goodness of peach and pear combined with the beneficial properties of almonds and hazelnuts. New two-flavour line in the iconic 200 ml glass bottle. YOGA COMBÌ offers two new products, both without added sugar:

- Peach-Almond, a smooth, mouth-watering flavour for a fortifying snack;

- Pear-Hazelnut, distinctive and velvety with all the sweetness of fruit.

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Cirio Climate Neutral

CIRIO launches the UK’s first 'CLIMATE NEUTRAL' pulp

An achievement made possible by the EPD Process certification and Environmental Product Declarations. Zero impact on CO2 emissions, also achieved through a reforestation project in Southern Italy

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VF Green

VALFRUTTA GREEN, organic and eco-friendly products

A tomato line with eco-friendly packaging highlighting the company's commitment to the ecological monitoring of every stage of the production process. The range includes Organic Passata featuring 100% recyclable packaging in amber glass. The bottled Passata comes from 100% Italian tomatoes from certified organic farming. The new Valfrutta Green Fine Pulp in Tetra ReCart comes in a package that cuts CO2 emissions by 83% compared to other materials and contains over 70% renewable and plant-based raw materials. This packaging is FSC-certified, with paper from responsibly managed forests. It is also recyclable.

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