To be a leader company in Europe in the sector of preserved foods

to achieve the highest value on fruit and vegetables supplied by associated farmers and give to consumers, thanks to food chain control and own brands reliability, guarantees on quality and food safety


Corporate Film

Conserve Italia: one of the largest food companies operating in Europe.

C'è l'Italia dentro

Istituzionale valfrutta

Valfrutta is proud of the 100% owned Italian supply chain of products delivered from seeds to tables, which enables provide Italian consumers with fresh and genuine goods since  more than 40 years.

Valfrutta, Alla Scoperta del Triangolino d'Oro

IcoVideo Triangolini 2023

The commercial of the new Valfrutta Triangolini contest, with prizes for children.

Cirio, advertising campaign 2019


New Cirio commercial adv "Non si può fare a meno di Cirio".

Our Brands

Logo Cirio 1856 2021


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Immagine di gruppo Passate Cirio 700g

CIRIO, a new image for the tomato purees. A product as transparent as our supply chain

CIRIO, the specialist in 100% Italian tomatoes since 1856, has a new image, beginning the year by revamping the graphic concept of its range of tomato purées. The key idea gets right to the heart of the brand: promoting the excellence of the 100% Italian tomatoes produced by the CIRIO agricultural supply chain, with a transparent label which lets the product, even more at the centre of attention, do the talking. It is no coincidence that the payoff chosen thus reads: "If you're good, it shows".

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Zuppe e vellutate

New ready meals: VALFRUTTA Steamed Soups and Purées

Valfrutta, a leading brand in the ready meals market, is proud to present its new range of VALFRUTTA Steamed Soups and Purées. Prepared with great attention to taste and the simplicity of the ingredients, they bring out the goodness of the natural ingredients and the authentic flavours of traditional recipes. They are 100% plant-base, with quality legumes and vegetables, without preservatives and immediately ready to eat. The natural and genuine flavour of the vegetables and the 100% plant-based ingredients are maintained through a delicate steaming process.

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         Yoga-Romagna-Edition visual

YOGA Romagna Limited Edition nectarine peach, the fruit juice that will kick-start a new beginning

All the taste of a special land and its agricultural excellences Yoga Romagna Limited Edition with a nectarine peach flavour is the new juice for snack bars in Romagna and the Bologna area that Yoga is bringing out to celebrate its homeland. Made in the Massa Lombarda (RA) plant using nectarines supplied by local farmers, the Yoga Romagna Limited Edition juice with 70% fruit will display the symbols of this land on its label: from the caveja, the emblem of Romagna, to the iconic piadina, from the deckchair-beach umbrella combination which traditionally represents seaside tourism, to the ballroom dancing couple and the motto "Tin bota" (Keep going) which became famous during the floods.

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Legumi e cereali Cirio

Cirio Pulses and Grains Wellness, taste and convenience in the new 2x200 g single-serving cans

The Ciro Pulses and Grains range expands with a new-look single-serving format, a handy 200 g can available along with the existing 400 g cans, combining the goodness of pulses with user convenience.  The 100% plant-based recipes of the Cirio Pulses and Grains range are perfectly aligned with current day trends.

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Derby Blue ZERO: a promise of goodness and wellness for the Planet, too

Derby Blue launches Derby Blue ZERO, a new range of three formats and six flavours in low-calorie juice boxes using carbon-neutral cardboard packaging. This out-of-the-ordinary brand aims to 100% meet the demands and needs of young, modern and creative consumers, always looking out for their own wellbeing and that of the planet.

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Tutto in un Piatto VALFRUTTA (All in a VALFRUTTA Dish)

'Tutto in un Piatto' ('All in a Dish') is Valfrutta's latest product. It is a line of three entirely vegetable recipes, rich in protein and fibre and ready to eat. They combine wellness and convenience with healthy and natural ingredients, created to bring innovation to the range of UHT ready meals with which Valfrutta seeks to combine wellness and practicality.
Less animal protein and a focus on vegetable protein, without neglecting greens, pulses and cereals, in one tasty, high-convenience dish.

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3D Doypack Cirio Barbecue

Italian-style Ketchup and Barbecue sauces. Here are the new Cirio sauces

Cirio presents Italian-style Ketchup and Barbecue sauces, two new products that revolutionise the classic condiment sauce concept. They feature an exclusive anti-waste pack, the dopypack, making its debut in this segment. A perfect combination of taste, quality and service, they fully meet the needs of the young consumer and their family, experimenting with new flavours and keen on products with natural ingredients and the excellence guaranteed by Cirio, the tomato specialist.

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Succhi Jolly Colombani capsule

JOLLY COLOMBANI, fruit drinks in capsules

A commercial partnership between Conserve Italia and the Veneto-based company Italbedis, a leading cooler manufacturer, for the development of an exclusive capsule appliance. In seconds, the juice will be ready to drink during an office break or at any other time of the day.

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YOGA COMBÌ: juice with dried fruit arrives in snack bars

The goodness of peach and pear combined with the beneficial properties of almonds and hazelnuts. New two-flavour line in the iconic 200 ml glass bottle. YOGA COMBÌ offers two new products, both without added sugar:

- Peach-Almond, a smooth, mouth-watering flavour for a fortifying snack

- Pear-Hazelnut, distinctive and velvety with all the sweetness of fruit.

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VF Green

VALFRUTTA GREEN, organic and eco-friendly products

A tomato line with eco-friendly packaging highlighting the company's commitment to the ecological monitoring of every stage of the production process. The range includes Organic Passata featuring 100% recyclable packaging in amber glass. The bottled Passata comes from 100% Italian tomatoes from certified organic farming. The new Valfrutta Green Fine Pulp in Tetra ReCart comes in a package that cuts CO2 emissions by 83% compared to other materials and contains over 70% renewable and plant-based raw materials. This packaging is FSC-certified, with paper from responsibly managed forests. It is also recyclable.

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