To be a leader company in Europe in the sector of preserved foods

to achieve the highest value on fruit and vegetables supplied by associated farmers and give to consumers, thanks to food chain control and own brands reliability, guarantees on quality and food safety

Corporate
Film

Corporate Film

Conserve Italia: one of the largest food companies operating in Europe.

Valfrutta,
C'è l'Italia dentro

Istituzionale valfrutta

Valfrutta is proud of the 100% owned Italian supply chain of products delivered from seeds to tables, which enables provide Italian consumers with fresh and genuine goods since  more than 40 years.

Valfrutta, advertising campaign 2018

I triangolini spot

The Triangolini Valfrutta (the little triangles) come back on TV.

Cirio, advertising campaign 2019

Cirio, advertising campaign 2019

New Cirio commercial adv: “Non si può fare a meno di Cirio”.


Our Brands

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Logo FoodBar
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New

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zuppe pronte

Le Zuppe Pronte Cirio

Le Zuppe Pronte Cirio esaltano la bontà e la tipicità di una lavorazione casalinga e artigianale: preparate con la stessa passione di una volta, utilizzano una ricetta semplice, gustosa e genuina. Gli ingredienti sono altamente selezionati e di elevata qualità; ai migliori legumi viene abbinato un leggero soffritto impreziosito da erbe aromatiche fresche e profumate caratteristiche di un “sapore casalingo”. Pomodoro ed olio evo aggiungono quel tocco di mediterraneità, segreto della grande cucina italiana.

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                              Bosco mix LArte del 100 Yoga

Bosco Mix, ecco l’ultima novità di Yoga per i bar italiani

Con Bosco Mix, la 13ª referenza della gamma L’Arte del 100% Yoga, entra nei bar italiani un succo 100% frutta dal colore viola intenso realizzato con frutti di bosco (mirtilli, fragole, ribes, lamponi), mela rossa e uva rossa, corposo ma con la tipica astringenza unita comunque ad una gradevole dolcezza. Con la sua proposta di prodotti naturali, senza zuccheri aggiunti, senza coloranti e conservanti, vegan OK e gluten free, L’Arte del 100% Yoga rappresenta un’innovazione in grande stile per baristi e avventori.

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groupage

Valfrutta Frutta e Vai! New dried fruit and nuts range for the horeca channel

Valfrutta Frutta e Vai!, the new dried fruit and nuts range is arriving in Italian bars, with four Vegan OK products, in the 25 gram single-portion format, designed for handy consumption “on the go”. Ideal as a tasty and healthy snack, due to their correct calorie content and antioxidant properties, the four Valfrutta Frutta e Vai! products satisfy new market trends and the demands of consumers, who have been showing growing appreciation for shelled nuts and dried/dehydrated fruit.

open doc. (italian)

Salse pronte Cirio

Ready-made sauces with peeled tomatoes from Puglia, a new CIRIO product in the “Le Selezioni” range

Cirio is offering a tribute to excellent Italian regional products with its Ready-made Sauces with peeled tomatoes from Puglia, exclusive tomato products in the “Le Selezioni” range, which highlights the quality and origin of the raw materials. The new Ready-made Sauces with peeled tomatoes from Puglia are made exclusively from the best ‘long’ peeled tomatoes from the Puglia region, harvested by Cirio at precisely the right stage of ripeness and immediately processed in just several hours to guarantee their fresh and natural flavour. Furthermore, all the tomatoes come from certified integrated production and from eco-compatible crops that safeguard the environme.

open doc. (italian)

Valfrutta BIO

Italian Peas and Sweetcorn added to the Valfrutta BIO range

Valfrutta has expanded the range of vegetable products with the launch of the BIO Peas and BIO Sweetcorn products. Produced only in Italy by agricultural cooperatives associated with Valfrutta, with strictly controlled organic crops, no preservatives and the Vegan OK certification, the Valfrutta BIO Peas and BIO Sweetcorn products are ready to use in the kitchen, for plenty of recipes to satisfy the tastes of the entire family.

open doc. (italian)

Novita Valfrutta

VALFRUTTA, new line for the 200 ml juice brick packs

The slim version has revolutionised the traditional fruit juice for children and families. The recipe, image and graphics have all changed. And the format is now slimmer.

open doc. (italian)

Valfrutta Pronti al Vapore 5 CerealiValfrutta Pronti al Vapore Riso rosso

VALFRUTTA Pronti al Vapore products, two new mixes with cereals and bulgur

The Valfrutta PRONTI AL VAPORE products are delicious recipes, 100% vegetables and natural products, with no preservatives, simple and light but full of flavour and easy to use as they are ready to serve. With the two new mixes, 5 Cereals, Pumpkin, Carrot and Orange Peel and Red Rice, Bulgur, Green Lentils, Chickpeas and turmeric, the number of menus proposed by Valfrutta in the Pronti al Vapore products range has been extended to a full six products.

open doc. (italian)

MICI

With “I Mici Amici” comes another collection for the VALFRUTTA Triangolini fruit juice range

Available in three flavours popular with children – Apricot juice and pulp, Pear juice and pulp and Peach juice and pulp – the Valfrutta “I Mici Amici” Triangolini juice packs offer all the quality of the best fruit, selected and guaranteed by Valfrutta, with no preservatives, colourings or flavourings and gluten-free, for a light and healthy snack.

open doc. (italian)

Derby-Veggie

Veggie Red and Veggie Zen, two new DERBY BLUE products for the Horeca channel

The fresh taste of nature can be enjoyed in a bar, choosing health and well-being, with the two special new Derby Blue products containing a mix of fruit and vegetables: Derby Blue Veggie ZEN with fennel, ginger and pear and Derby Blue Veggie RED with woodland fruits, black carrot and beetroot.

open doc. (italian)

2018-05-22 151336

Conserve Italia riporta nei bar la linea di bevande sodate Bitter Salfa

Conserve Italia riporta nei bar le bevande gassate del mondo Salfa, un marchio antico dal fascino inalterato, nato a Bologna nel 1956. La nuova linea di bevande sodate BITTER SALFA arriva nei bar in 7 referenze dal gusto ricercato e appassionante e dal look very glamour. Una proposta che unisce tradizione, nuovi trend e creatività al servizio degli esperti della mixology e non solo.

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