DERBY BLUE e Clara: il tormentone dell’estate suona Rosé
Fresco, dissetante, senza zuccheri aggiunti. E soprattutto con uno stile unico e inconfondibile. Sono queste le caratteristiche del nuovo succo di frutta Derby Blue Limited Edition Pompelmo Rosé firmato da Clara per Derby Blue, il marchio più unconventional dei succhi di frutta, disponibile nei bar per tutta l’estate nell’iconica bottiglia blu in vetro 100% riciclabile da 200 ml e facilmente riconoscibile grazie all’etichetta personalizzata con l’immagine di Clara intagliata su uno sfondo esplosivo di colori.
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Buon Mix VALFRUTTA, three new legume and vegetable creations: quality and wellness, ready-made
Valfrutta presents the new Buon Mix, a line of ready-made products that combine flavour, wellness and practicality. The new range has been developed to meet the needs of customers looking for quick, healthy and tasty solutions: a creation of steamed legumes and vegetables that bring together goodness and healthfuless. Three new mixes, designed for a young clientele who are concerned with their physical health but don't have much time to cook. The recipes offer a perfect nutritional balance thanks to a more balanced use of the various ingredients, with an extra protein boost from different types of legumes to best capitalise on the natural energy of these foods.
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YOGA Limited Edition for bars, dedicated to the city of Rome
Yoga, a leading brand in fruit juices, which has always had deep roots in the bars of the Italian capital, is celebrating this historical link with a Limited Edition dedicated to Rome's most famous monuments. From the Trevi Fountain to Piazza di Spagna, from the Pantheon to the Colosseum, many symbolic places in the capital have been depicted on the labels of the 200 ml glass bottles and bottle tops. Collect them all! The two flavours selected for this initiative, reserved for the hospitality and food industry, are Peach and ACE, some of the most popular among consumers.
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JOLLY COLOMBANI launches Amarena (Black Cherry) Mix: the new juice to celebrate its centenary
Jolly Colombani presents Amarena Mix, a juice that perfectly embodies the brand's philosophy, the epitome of "flavours we love", combining tradition and innovation, with a keen eye on value for money. Available in limited edition packaging to celebrate 100 years of the historic Conserve Italia brand, Amarena Mix combines taste and design in a unique product, designed for those seeking a refreshing treat with a hint of character. Sweet, intense and at the same time characterised by a slight hint of acidity, Amarena Mix offers a fresh and surprising sensory experience, evoking summer atmospheres and moments of carefree enjoyment.
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Four experiences of pleasure and well-being: introducing YOGA ZERO 500 ml, a new range with no added sugar
Light, thirst-quenching and with no added sugar, for a new sensory experience that satisfies the demands of the whole family, from children to adults. These are the characteristics of the latest product launched by Yoga in the fruit juice market, YOGA ZERO 500 ml. Available in 4 flavours (ACE, Orange Mix, Multifruit, Red Fruit), it was created to meet the growing demand for healthy products with no added sugar. With carefully selected ingredients and a production process that preserves the characteristics of the fruit, Yoga guarantees a juice that is light and pleasant on the palate, ideal for those looking for a healthy and refreshing alternative with a very low calorie content.
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VALFRUTTA, steamed tomato becomes more sustainable with the new carton range
Increasingly eco-sustainable packaging for Valfrutta Steamed 100% Italian tomato preservese. To expand and strengthen the offer on the shelf, the “natura di prima mano” brand has decided to renew the range of purees and pulps in polylaminate, launching a new reference of Valfrutta Vellutata al Vapore Passata (Valfrutta steamed velvety tomato puree) in the new 500 gram carton format and restyling the graphics of Passata Vellutata Valfrutta al Vapore (Valfrutta steamed velvety tomato puree) in 1000 g cartons and the 390-g Valfrutta Steamed Fine Pulp in Tetra Recart. It is an initiative in the name of quality and sustainability to meet the needs of consumers who are more attentive to the environment and who appreciate the steam cooking of Valfrutta, which takes care to preserve the qualities and characteristics of the tomatoes grown by the farmers in the Italian production chain.
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Greetings from Romagna, the new Limited Edition of YOGA for bars
With stops in eight cities, this immersive journey celebrates the brand's strong connection to its homeland and production of excellence, symbolising entire communities. Introducing Yoga/ Limited Edition Saluti dalla Romagna, the new summer 2024 nectarine peach-flavoured product for bars in Romagna and the Bologna metropolitan area.
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New addition to the COTTI A VAPORE range: freshly processed Italian Edamame soya
Valfrutta, a leading brand in the vegetable preserves market, introduces Italian Edamame soybeans to its COTTI A VAPORE line. This new offering reflects Valfrutta's commitment to meeting the needs of modern consumers who increasingly choose healthy and natural foods. Valfrutta's farmer members cultivate these Edamame soybeans in Italy with passion and respect for the environment. The production follows strict quality standards and ensures complete traceability from seed to table. Harvested at the peak of freshness, these soybeans are processed immediately to guarantee a healthy and delicious product.
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YOGA revolutionises the shape and image of its 1-litre range
YOGA, a brand that throughout its history has earned a central place in consumers' minds as a synonym for fruit juice, now presents itself in a new format with 50% recycled plastic and more ergonomic lines for its three ranges: Classic, No Added Sugar, and 100% Fruit. This fresh look presents a more appealing and easily recognisable image, with a prominently displayed logo on a red background, where the fruit emerges as the true star, also thanks to the transparency of the pack, which remains a distinctive feature.
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YOGA OPTIMUM and SUPER MARIO together for a fruit and fun-filled promotion
For all those who love fresh fruit and fun, Yoga is pleased to announce an unmissable new promotion involving the premium Yoga ranges popular with children and adults alike: Yoga Optimum and Yoga Optimum No Added Sugar in 200 ml cartons. Until February 2025 the aim will be to guarantee not only flavour but also a heavy dose of fun thanks to Super Mario and his friends.
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