To be a leader company in Europe in the sector of preserved foods

to achieve the highest value on fruit and vegetables supplied by associated farmers and give to consumers, thanks to food chain control and own brands reliability, guarantees on quality and food safety

Corporate
Film

Video Istituzionale

Conserve Italia: one of the largest food companies operating in Europe.

Valfrutta,
C'è l'Italia dentro

Istituzionale valfrutta

Valfrutta is proud of the 100% owned Italian supply chain of products delivered from seeds to tables, which enables provide Italian consumers with fresh and genuine goods since  more than 40 years.

Valfrutta, advertising campaign 2015

I triangolini spot

The Triangolini Valfrutta (the little triangles) go on TV.

Cirio, advertising campaign 2015

IcoVideoCirio-Ospetek

New Cirio commercial adv of the director Ferzan Özpetek.


Our Brands

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l-derbyblue
l-jollycolombani
l-juver
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l-cirio-alta-cucina
l-valfrutta-gran-chef

New

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borlotti BIO

VALFRUTTA launches the new line of organic Italian pulses 

With the new range of borlotti beans, chickpeas, lentils and white beans, Valfrutta enters the organic sector of pulses.

open doc. (italian)

salento bottiglietta

The sun, the sea and the wind of Salento in the new special edition of DERBY BLUE

Derby Blue dedicates a new "limited edition" - peach flavoured -  to the vitality and atmosphere of Salento. Esclusively for the bar.

open doc. (italian)

Pomodoro Cirio 10126

CIRIO tomato juice is back!

Cirio tomato juice will be back in bars in February, after being absent for decades. Obtained by pressing sun-ripened 100% Italian tomatoes from controlled crops of the Cirio production chain, it is delicious on its own, seasoned or mixed in a cocktail. Healthy, tasty and low-calorie, it is perfect for quenching your thirst.

open doc. (italian)

Valfrutta BIO groupage

VALFRUTTA presents the new range of Valfrutta BIO organic fruit juices

Nature comes to bars, as Valfrutta launches a new range of refreshing and natural organic fruit juices in the Horeca channel, produced using only strictly controlled and certified fruit. Six different flavours for a delicious sip of an eco-sustainable product.

open doc. (italian)

Triangolini Inverno

VALFRUTTA presents the new range I Triangolini "Amici d'inverno" (Winter friends),  fruit juices in little triangle packs, for childrens' fun

The fruit juices, successfully launched by Valfrutta in the 100 ml brik format, amuse  kids with the new series "Friends of Winter" and the new apricot flavor.

open doc. (italian)