To be a leader company in Europe in the sector of preserved foods
to achieve the highest value on fruit and vegetables supplied by associated farmers and give to consumers, thanks to food chain control and own brands reliability, guarantees on quality and food safety
Conserve Italia: one of the largest food companies operating in Europe.
Valfrutta, C'è l'Italia dentro
Valfrutta is proud of the 100% owned Italian supply chain of products delivered from seeds to tables, which enables provide Italian consumers with fresh and genuine goods since more than 40 years.
Valfrutta, advertising campaign 2016
The Triangolini Valfrutta (the little triangles) come back on TV.
Cirio, advertising campaign 2015
New Cirio commercial adv of the director Ferzan Özpetek.
Citrus segments VALFRUTTA GRANCHEF, the new way to take fruits
The range of fruit in syrup Valfrutta Granchef is enriched with a new exclusive range - Citrus Segments - consisting of orange, tangerine and grapefruit tris, perfect to meet the needs of modern catering and hotel industry, from breakfast to dessert.
Cirio tomato juice will be back in bars in February, after being absent for decades. Obtained by pressing sun-ripened 100% Italian tomatoes from controlled crops of the Cirio production chain, it is delicious on its own, seasoned or mixed in a cocktail. Healthy, tasty and low-calorie, it is perfect for quenching your thirst.