To be a leader company in Europe in the sector of preserved foods

to achieve the highest value on fruit and vegetables supplied by associated farmers and give to consumers, thanks to food chain control and own brands reliability, guarantees on quality and food safety



Conserve Italia: one of the largest food companies operating in Europe.

C'è l'Italia dentro

Istituzionale valfrutta

Valfrutta is proud of the 100% owned Italian supply chain of products delivered from seeds to tables, which enables provide Italian consumers with fresh and genuine goods since  more than 40 years.

Valfrutta, advertising campaign 2016

I triangolini spot

The Triangolini Valfrutta (the little triangles) come back on TV.

Cirio, advertising campaign 2015


New Cirio commercial adv of the director Ferzan Özpetek.

Our Brands



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From YOGA brand three new launches so healthy

The mini range of three new items dedicated to the adult target is offered in the 125 ml with the handy twist-off cap.

open doc. (italian)


YOGA widens the range of 100% fruit juice: the intense flavor of nature in a drink

Goodness and 100% genuiness two new "just fruit" juices. A "slow fruit" philosophy, where the taste is pure and fruity.

open doc. (italian)


Fruttamici composizione 2

"The Fruttamici", new VALFRUTTA juices in glass bottles, are coming

Valfrutta enhances the range of fruit juices in a 125 ml glass bottle with the practical Twist-off caps and keeps kids (and adults) entertained while nourishing them at the same time.

open doc. (italian)


"The friends of the forest" are the joyful protagonists of the new collection from VALFRUTTA Triangolini

The 5th series of juices successfully launched from Valfrutta in 100 ml brik is now dedicated to "The Friends of the Forest" for children. Fun goes on!

open doc. (italian)

borlotti BIO

VALFRUTTA launches the new line of organic Italian pulses 

With the new range of borlotti beans, chickpeas, lentils and white beans, Valfrutta enters the organic sector of pulses.

open doc. (italian)

Pomodoro Cirio 10126

CIRIO tomato juice is back!

Cirio tomato juice will be back in bars in February, after being absent for decades. Obtained by pressing sun-ripened 100% Italian tomatoes from controlled crops of the Cirio production chain, it is delicious on its own, seasoned or mixed in a cocktail. Healthy, tasty and low-calorie, it is perfect for quenching your thirst.

open doc. (italian)

Valfrutta BIO groupage

VALFRUTTA presents the new range of Valfrutta BIO organic fruit juices

Nature comes to bars, as Valfrutta launches a new range of refreshing and natural organic fruit juices in the Horeca channel, produced using only strictly controlled and certified fruit. Six different flavours for a delicious sip of an eco-sustainable product.

open doc. (italian)