To be a leader company in Europe in the sector of preserved foods
to achieve the highest value on fruit and vegetables supplied by associated farmers and give to consumers, thanks to food chain control and own brands reliability, guarantees on quality and food safety
Conserve Italia: one of the largest food companies operating in Europe.
Valfrutta, C'è l'Italia dentro
Valfrutta is proud of the 100% owned Italian supply chain of products delivered from seeds to tables, which enables provide Italian consumers with fresh and genuine goods since more than 40 years.
Valfrutta, advertising campaign 2015
The Triangolini Valfrutta (the little triangles) go on TV.
Cirio, advertising campaign 2015
New Cirio commercial adv of the director Ferzan Özpetek.
"The friends of the forest" are the joyful protagonists of the new collection from VALFRUTTA Triangolini
The 5th series of juices successfully launched from Valfrutta in 100 ml brik is now dedicated to "The Friends of the Forest" for children. Fun goes on!
Cirio tomato juice will be back in bars in February, after being absent for decades. Obtained by pressing sun-ripened 100% Italian tomatoes from controlled crops of the Cirio production chain, it is delicious on its own, seasoned or mixed in a cocktail. Healthy, tasty and low-calorie, it is perfect for quenching your thirst.
VALFRUTTA presents the new range of Valfrutta BIO organic fruit juices
Nature comes to bars, as Valfrutta launches a new range of refreshing and natural organic fruit juices in the Horeca channel, produced using only strictly controlled and certified fruit. Six different flavours for a delicious sip of an eco-sustainable product.