To be a leader company in Europe in the sector of preserved foods

to achieve the highest value on fruit and vegetables supplied by associated farmers and give to consumers, thanks to food chain control and own brands reliability, guarantees on quality and food safety


Corporate Film

Conserve Italia: one of the largest food companies operating in Europe.

C'è l'Italia dentro

Istituzionale valfrutta

Valfrutta is proud of the 100% owned Italian supply chain of products delivered from seeds to tables, which enables provide Italian consumers with fresh and genuine goods since  more than 40 years.

Valfrutta, advertising campaign 2016

I triangolini spot

The Triangolini Valfrutta (the little triangles) come back on TV.

Cirio, advertising campaign 2015


New Cirio commercial adv of the director Ferzan Özpetek.

Our Brands



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yoga bottle-tappo verde-2yoga bottle-tappo verde-1yoga bottle-tappo verde-3

YOGA juices, a collector's alphabet of Italian taste and excellence

The special edition of Yoga juices called “Letters from Italy”, which celebrates the country with 26 iconographic labels representing each letter of the alphabet, is now on sale in bars.

open doc. (italian)

gamma sughi rustici

CIRIO Rustic Sauces are “just like a home-made sauce”, with the best tomato pulp

The six new recipes bring out all the flavours of traditional cooking, with 100% Italian tomatoes in large and uneven pieces, just like home cooking, and select and high-quality ingredients

open doc. (italian)

Gruppo Freezer

The freshness of DERBY BLUE Freezer quenches thirst with three super flavours

Lemonade, Italian Orange and Pink Grapefruit are three new drinks that quench thirst in a revolutionary and fun way, with a cool wave that tastes great.

open doc. (italian)

2017-06-15 143911

YOGA Tasky, the dynamic singleserve, renewed in flavor and pack

Designed for teenagers and young people, Tasky is the brave & dynamic soul of Yoga which adheres to a free lifestyle with the freshness of new special tastes.

open doc. (italian)

               Derby Blue Freezer Limonata

DERBY BLUE Freezer Lemonade: a shiver of refreshing freshness

Derby Blue Freezer comes to the bar, an amazing new way to win thirst with the pleasure of Lemon taste and a refreshing freezer effect.

open doc. (italian)

Confetture VF Bio Frutta e Miele lr

Fruits jams and Honey. The best fruits meet Millefiori honey

From the VALFRUTTA experience, a new flavorful mix that combines the best fruit. To the healthy sweetness of millefiori honey, all strictly organic.

open doc. (italian)


DERBY BLUE and YOGA, well-being trough goji

Great antioxidant properties and many precious vitamins for this modern and natural flavor that brings a fresh and healthy breath in Italian bars/café.

open doc. (italian)

Gruppo Veggie

Fruits & Vegs,  Valfrutta 100% " Veggie" fruit juice is born

Wellness and taste for everybody to be discovered in three delicious 100% vegan mixes made with the best of fruits and vegetables.

open doc. (italian)

                    bottiglia sardegna

History, art and tradition from the beautiful Sardinia in the new special edition from DERBY BLUE fruit juices

Passionate,  welcoming and generous, amongst its unique landscapes and a lovely sea, the island is the protagonist of the new limited edition of Derby Blue Fruit Juice in the classic 200 ml bottle, dedicated to the characteristic features of this special land.

open doc. (italian)

VF-1500ml-Aranciata ItalianaVF-1500ml-Limonata

VALFRUTTA, a natural solution for thirst! Lemonade and Italian Orange juice

The two new recipes, non-carbonated, fresh and refreshing, in 1500 ml brik magnum size:  for the family consumption.

open doc. (italian)