To be a leader company in Europe in the sector of preserved foods

to achieve the highest value on fruit and vegetables supplied by associated farmers and give to consumers, thanks to food chain control and own brands reliability, guarantees on quality and food safety


Corporate Film

Conserve Italia: one of the largest food companies operating in Europe.

C'è l'Italia dentro

Istituzionale valfrutta

Valfrutta is proud of the 100% owned Italian supply chain of products delivered from seeds to tables, which enables provide Italian consumers with fresh and genuine goods since  more than 40 years.

Valfrutta, advertising campaign 2016

I triangolini spot

The Triangolini Valfrutta (the little triangles) come back on TV.

Cirio, advertising campaign 2015


New Cirio commercial adv of the director Ferzan Özpetek.

Our Brands



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Gruppo Freezer

La freschezza di DERBY BLUE Freezer vince la sete con tre gusti maxi

Limonata, Aranciata Italiana e Pompelmo Rosé sono tre nuove bevande che dissetano in un modo rivoluzionario e divertente, con un brivido fresco che conquista il palato.

open doc. (italian)

2017-06-15 143911

YOGA Tasky, the dynamic singleserve, renewed in flavor and pack

Designed for teenagers and young people, Tasky is the brave & dynamic soul of Yoga which adheres to a free lifestyle with the freshness of new special tastes.

open doc. (italian)

               Derby Blue Freezer Limonata

DERBY BLUE Freezer Lemonade: a shiver of refreshing freshness

Derby Blue Freezer comes to the bar, an amazing new way to win thirst with the pleasure of Lemon taste and a refreshing freezer effect.

open doc. (italian)

Confetture VF Bio Frutta e Miele lr

Fruits jams and Honey. The best fruits meet Millefiori honey

From the VALFRUTTA experience, a new flavorful mix that combines the best fruit. To the healthy sweetness of millefiori honey, all strictly organic.

open doc. (italian)


DERBY BLUE and YOGA, well-being trough goji

Great antioxidant properties and many precious vitamins for this modern and natural flavor that brings a fresh and healthy breath in Italian bars/café.

open doc. (italian)

Gruppo Veggie

Fruits & Vegs,  Valfrutta 100% " Veggie" fruit juice is born

Wellness and taste for everybody to be discovered in three delicious 100% vegan mixes made with the best of fruits and vegetables.

open doc. (italian)

                    bottiglia sardegna

History, art and tradition from the beautiful Sardinia in the new special edition from DERBY BLUE fruit juices

Passionate,  welcoming and generous, amongst its unique landscapes and a lovely sea, the island is the protagonist of the new limited edition of Derby Blue Fruit Juice in the classic 200 ml bottle, dedicated to the characteristic features of this special land.

open doc. (italian)

VF-1500ml-Aranciata ItalianaVF-1500ml-Limonata

VALFRUTTA, a natural solution for thirst! Lemonade and Italian Orange juice

The two new recipes, non-carbonated, fresh and refreshing, in 1500 ml brik magnum size:  for the family consumption.

open doc. (italian)


With VALFRUTTA BIO Italian Peach and YOGA 100% fresh-squeezed orange juice, healthy fruit drinks are now available in vending machines

Valfrutta and Yoga are firmly committed to conquering even the most demanding vending machine customers with two great new high-quality and natural products, offering premium quality solutions for consumption on the go.

open doc. (italian)


CIRIO presents the new line 'SALSE PRONTE': the excellence of peeled plum tomatoes at the bases of the new range of pasta sauces

CIRIO, which has specialised in tomato products since 1856, is proposing another new product for tomato lovers: the exclusive “Cuor di pelato” range of ready-made sauces, the only sauce prepared using the best part of peeled tomatoes! All the freshness of the best peeled tomatoes in a tasty and ready-made sauce.

open doc. (italian)