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Market positions



Conserve Italia has strategic positions both in production and market share in Italy and at a European level.
 
Fruit juices, nectars and fruit drinks:

  • top producer of juices and nectars in Italy and Spain;
  • market leader in Italy both in Retail and Ho.Re.Ca markets with the Yoga, Derby Blue and Valfrutta brands;
  • market leader in Spain with the Juver brand;
  • 3 production plants in Italy and 1 in Spain.


    Retail - Market share in quantities (Italy)
    Source: Iri Audit included discount – A.T. June 2009
    Retail Italy


    Ho.Re.Ca. – Market share in quantities (Italy)
    Source: Iri Grossisti – A.T. April 2009
    Ho.Re.Ca Italy

    Fruit juices, nectars and fruit drinks - Market share in quantities (Spain)
    Source: Nielsen ending half-year in July 2009

Tomato based products:

  • market leader in Italy with the Cirio, De Rica, Valfrutta and Jolly Colombani brands;
  • market leader in Europe for peeled and chopped tomatoes.


    Preserved tomatoes - Market share in quantities (Italy)
    ource: Iri Totale Italia + discount A.T. giugno 2009
    Tomato based products

Preserved vegetables:

  • top producer of preserved vegetables in Italy and 3rd  in France;
  • market leader in Italy with the Valfrutta, Cirio and De Rica brands.


    Preserved vegetables - Market share in quantities (Italy)
    Source: Iri Audit Totale Italia + discount A.T. June 2009
    Preserved Vegetables

Fruit in syrup:

  • top producer of preserved fruit in Italy and France;
  • market leader in Italy with the Valfrutta brand and France with the Saint Mamet brand.


    Fruit in syrup - Market share in quantities (Italy)
    Source: Iri I+S+LSP Total Italy A.T. June 2009
    Fruit in syrup Italy

    Fruit in syrup - Market share in quantities (France)
    Source: Iri Total France A.T. June 2009
    Fruit in syrup France

Conserve Italia is also significantly present in North and Eastern Europe with own branded products Valfrutta, Cirio and De Rica.


 
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