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The fruit juices category, according to Italian law, includes three specific segments / families of products: |  | Fruit Nectars: “juice and pulp of fruit” This family was created in the post-war period and represents a typical Italian product. Fruit Nectars “Nettari” were created as a food for young children. The products guarantee a minimum fruit content of 40% to 50% depending on the variety of fruit. The fruit for the nectar product is pureed and then water and sugar are added. | |  | 100% Juices: were introduced into the Italian market in the 1980’s. The juices are obtained from concentrates (orange, grapefruit, tropical pineapple, mix) and added water. | |  | Fruit Drinks: This latest generation of fruit based drinks were introduced in Italy in the 1990’s. These juices must have a minimum fruit content of 12% (legal minimum). However, generally speaking, the products sold have a 30% fruit content. There are a wide range of popular fruit drinks (ACE, green apple, red orange, tropical etc.) which are thirst quenching, and suitable for both home and outdoor consumption. | Conserve Italia markets all three families of products (Nectars, 100% juices and fruit drinks) under its leading brands: Yoga, Derby Blue, Valfrutta and Jolly Colombani. |